For at least a decade misdirected by faultering network affiliation south of the border, with the latest iteration already in need of a pivot.įor starters, the need to pivot from “easy music” to the more subtle “greatest hits” that would vary the music tempo in favour of the misplaced 10 per cent of Brisbane listeners losing their 4KQ.ģMP, circa 1986, presents the case for Laurel, Gary & Mark to sign-off from 4KQ one Friday and sign-on to 4BH the following Monday morning. Getting beyond this shock, attention quickly turns to 4BH. Only 2 years ago a mass sell-off of licences took out iconic New York music station WPLJ (which got swallowed up by Christian K-Love network) It reminds me of the more common format flipping that goes on in the USA. It says something about the advertising market & ownership structures that success by on many measure measures can still be rendered unviable in a matter of months. Especially as it’s most often the #1 Brisbane AM station. Shocks don’t get bigger than the demise of an icon like 4KQ. Hello SEN693 and a massive ratings crash. Goodbye Brent James, Nick Michaels, Paul Kennedy, Murray Shoring, Dave D Whitcomb and news crew. 4BH broadcast the AFL, Triple M broadcast the NRL & cricket, Radio TAB have their morning sports show and then racing and SEN already have their AM and DAB station in Brisbane!!ħ5 years of Brisbane history is flushed down the proverbial, thanks to some clueless southern owners. You’d be a glutton for punishment, if you don’t think that Brisbane radio isn’t flush with sports. It’s not like we need any more sports radio anyway. It failed with 4BH, Hit105 and others (KIIS 97.3 will probably fail too), in what could be best described as a reverse Midas touch. They apply the flawed logic that what works in Melbourne and Sydney will work up here. It’s typical of these people down south, they know nothing of the Brisbane demographic and our tastes. SEN doesn’t need to budget for ratings forecasts and analytics – 693 will simply go down the sinkhole, like Macquarie Sports Radio did. And like some here have already suggested, we can predict that 693 will simply repeat history, flopping over into a heap. Well, we all saw what happened to 4BH a few years back when they went to sports radio (via a lifestyle format).
Queenslanders love their state and its teams and we are excited to play our role in amplifying that passion.” “Our business model is sport, and parochial sport is at the heart of that. While it will not continue in its current formats, we have huge respect to its role in Australian radio history and its legacy.
“We have great respect for the 4KQ brand and would like to acknowledge them in this period of change. We already have great momentum with ‘Breakfast with Pat & Heals’ and I look forward to announcing more Queensland specific content in coming months.” SENQ will provide a unique offering and constant sporting content like never before as Queensland’s only dedicated sports station. SEN Chief Executive Officer Craig Hutchison says he’s excited to continue SEN’s expansion within the Queensland market. The move also signals the end of the 4KQ music format in Brisbane. SENTrack Brisbane will continue in its current format on the 1053AM frequency, as Queensland’s home of chasing, pacing and racing.
0 kommentar(er)
